The 2024 holiday shopping season has officially started with Black
Friday on November 29. I want to get answers to a couple of questions:
How much inventory did U.S. retailers carry coming into this holiday season?
How has this inventory increased or decreased since last year?
Retailers are enjoying the benefits of robust economic growth and low unemployment. At the end of October, theunemploymentrate stood at 4.1%, andinflationwas
2.6%. Inflation has come down dramatically since a dramatic increase in
2021 and 2022. Since inflation affects inventory costs, the data shows a
dramatic increase in inventory held on a company's balance sheet in
2020 and 2021. The initial demand shock of 2020 during March quickly
turned into a supply shock as demand skyrocketed as stimulus was rolled
out. The increased demand and supply chain constraints likely increased
the costs of procuring inventory.
Amazon, for example, saw a steep 30% increase in inventory costs between 2020 and 2021 and another 18% increase in 2023(Exhibit 1). In 2024, the company only showed amodest 1.9% increasein
its inventory. Amazon has a massive number of third-party sellers on
its marketplace, and their inventory is not included in Amazon's balance
sheet.
Exhibit 1: Amazon's Inventory Costs in its Balance Sheet.
Similarly, Walmart saw a double-digit increase in its inventory costs in 2021 and 2022 but showed a1.9% decreasein 2024 compared to 2023(Exhibit 2). However, Walmart's data is for the fiscal period ending July 2024.
Exhibit 2: Walmart's Inventory Costs.
Among the big three retailers, Amazon, Walmart, and Costco, Costco
has increased its inventory by a double-digit rate going into the 2024
holiday season(Exhibit 3).
However, Costco has an excellent inventory turnover practice, so it
will quickly convert its inventory into cash. Costco typically only
carries 30 days of sales in inventory, the lowest among these three
retailers. You can read more aboutCostco here.
Exhibit 3: Costco's Inventory Costs.
I looked at the inventory for a few other retail companies,
including Dick's Sporting Goods, Deckers Outdoor, Home Depot, Lowe's,
Burlington Stores, and Autozone(Exhibit 4).
Most of these companies are coming into this holiday season with a
mid-to-upper single-digit increase in inventory compared to last year.
Lowe's is being cautious, with almost no change in inventory since 2023.
Dick's Sporting Goods has the highest inventory cost increase of 13%
over 2023.
Exhibit 4: Inventory Costs of Various Other Retailers.
Inventory costs are normalizing across the board for retailers
after the tumult caused by the pandemic. Dick's Sporting Goods increase
in inventory costs is a bit worrying, followed by Burlington Stores,
Deckers Outdoor, and Autozone. They are hoping for a strong holiday
season.
I generated the SQL usingSnowflake Cortex Analyst.
Cortex Analyst is a massive productivity booster that takes just a
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Disclosures: I am a Sales Engineer at Snowflake. All opinions
in this blog post are solely mine and do not reflect Snowflake's views. I
am not a Registered Investment Advisor, and any discussion on
securities or investments is not an inducement to make a particular
investment.
An analysis of Costco and Walmart's revenue growth over the past eight years.
A look at the gross margins of these two retailers.
An analysis of the inventory costs of these retailers.
Costco (COST) is one of the most successful retailers in the world. It
has a loyal customer base, its employees are among the highest paid in
the retail sector, and that leads to lower employee turnover, and it has
a very generous return policy, furthering its customer loyalty. The
company presents multiple paradoxes. Here are just a few:
How is Costco, with such low gross margins, not only still in business but thriving in the highly competitive retail sector?
How does Costco succeed in the internet era when its e-commerce strategy is an afterthought?
How does a retailer who pays and treats employees so well, but still manages to deliver superior shareholder returns?
Each retail company is unique in its own way. In many ways,
uniquesness is a required feature for retailers. If a retailer is unable
to distinguish themselves from the competition, they will not last
long. Even among a crowded field of retailers, Costco and Trader Joe's
standout. About80% of products Trader Joe's sellsis private label. In comparison, the U.S., with companies with strong brands and billions in marketing budgets, has seen only a20% penetration by private label brands.
Other retailers are yet to replicate Trader Joe's success in private
label. Costco, for its part, does well with its Kirkland private label
brand, selling many products under this label. Since this is an article
about Costco, let's turn our attention to this great American company.
Costco Wholesale is unique in it own way. The way company operates
and caters to its customers is a study in human psychology. Over 90% of
its members renew each year. The store delivers a treasure hunt
experience because you never know what you will find in each aisle. The
aisles remain unmarked yet customers aren't frustrated. Over the years
Costco has trained its customers to have a mental map of where they
could typically find essential items. For example, paper towels and
cleaning supplies are typically found at the back of the store.
Costco'sexecutive memberships cost $130 annuallyyet, over 35 million out of their 76 million total members chose this level rather than pay $65 for the Gold Star membership(Exhibit 1).
People perceive much value received from their executive membership.
Members know Costco will never overcharge them. The company prides
itself in keeping itsmark-up 14%-15% above its costs,
an extremely low number for a retailer. Costco pays a 2% reward on
purchases to their executive members which many feel will help them
recoup their membership cost. This reward eats into their already tiny
margins, but Costco chose loyal customer base over higher margins. I am
willing to theorize that consumers, if given a choice to pick between
Amazon Prime and Costco memberships, will overwhelmingly pick Costco.
Since 2008, Costco has increased its revenue by 3.5x, from$72 billion to $254 billionin 2024(Exhibit 2). During the same period, Walmart (WMT), a much larger company, increased its revenue by 1.7x, from$377 billion in 2008 to $648 billion in 2024(Exhibit 3).
Just when people think that the market is saturated with Costco
Warehouses, it finds new locations and customers. It has been expanding
in China for years, although this comes with a side of geopolitical
risk.
Exhibit 2: Costco Wholesale Revenue (2008 - 2024)
Exhibit 3: Walmart Revenue (2008 - 2024)
Costco'srevenue grew at an average annual rate of 8.2% between 2008 and 2024.
But, if you remove the pandemic-era binge shopping between 2020 and
2022, the growth rate was 6.9%, still an impressive number.Walmart averaged a revenue growth rate of 3.4% between 2008 and 2024, including the pandemic years.
Exhibit 4: Costco's Annual Revenue Growth Rate.
Exhibit 5: Walmart's Annual Revenue Growth Rate.
What are Costco's Gross Margins?
Costco has one of the lowest gross margins among retailers.Costco's gross margin in 2024 was 12.6% compared to 27.6% for Target (TGT), and 24.3% for Walmart.This
is by design and may be their secret weapon. A company has to have
strict financial discipline when it starts off with such low gross
margins.Richard Galanti,
the former CFO of Costco, was adept at managing costs. For the most
part he was Costco's voice in Wall Street, presenting at the company
quarterly earnings calls. Richard managed Costco's investments well,
from inventory costs, new store openings, and e-commerce expenditures.
Costco's gross margins are well below that of Target and Walmart.
Exhibit 6: Gross Margins of Target, Walmart, and Costco.
How does Costco's Inventory Costs Compare with Walmart's and Target's?
Inventory is one of the largest costs for any retailer. When
managed efficiently, inventory can boost operating cashflows and
margins. When managed poorly, inventory can lead to losses or worse,
bankruptcy.
Days of Sales in Inventory ( DSI)is
a good metric to measure the efficiency of a company's inventory costs.
This ratio indicates the average time in days it takes a company to
sell its inventory. This metric also helps comparing inventory
management efficiency across companies in a sector. Costco carries the
least amount of inventory as possible on its balance sheet. It also
helps that its loyal customer base regularly shops at the stores and
helps clean out their inventory quickly.
Costco manages its inventory very efficiently compared to Walmart
or Target. Costco manages to turnover its inventory every 31 days
compared to nearly 41 days for Walmart and 56 days for Target(Exhibit 7 & 8). I have used ending inventory for each fiscal year in this calculation.When
the ending inventory is used to calculate the days sales in inventory,
the average number of days for Costco to turnover its inventory is 31.2
days.
Exhibit 7: Days Sales In Inventory For Walmart, Target, Costco.
Exhibit 8: Costco Revenue, COGS, Gross Margin, and Days Sales in Inventory (Using Ending Inventory)
In Exhibit 9, I have used the average inventory to calculate the days sales in inventory.The average number of days it takes Costco to turnver its inventory in this case is 29.9 days.
Exhibit 9: Costco Revenue, COGS, Gross Margin, and Days Sales in Inventory (Using Average Inventory)
Costco teaches us that margins are just a number. How you manage
that efficiently while focusing on delivering value to the customer is
what makes or breaks a company. Costco focus on keeping costs low for
their customers helps it sell more stuff faster reducing its inventory
costs and giving it enormous clout over its suppliers.
Finally, I have usedSnowflake Data Cloudfor
almost all of my analysis. Snowflake platform is easy to use to gain
business insights. I have shown you example of that here.
Disclosures: I am a Sales Engineer at Snowflake. You can reach me here. All opinions
in this blog post are solely mine and do not reflect Snowflake's views. I
am not a Registered Investment Advisor, and any discussion on
securities or investments is not an inducement to make a particular
investment.